AB InBev
Peadar Óg's
OpportunityTraditional PubTouristFoodLive MusicPremium

Peadar Óg's

Main St, Killarney, Co. KerryFull 7-Day Publican's LicenceOwner · Óg GroupTrading since 1902Tourist Pub · Live Music · Food
0
/ 100
Overall Opportunity
0
/ 100
Commercial Health
0
/ 100
Competitive Threat
0
/ 100
Growth Potential
Outlet DNA

What this place is actually made of.

AI-generated audience & occasion fingerprint. Every score has an explanation - hover for detail.

Young Professionals
41%
Small resident base.
Families
68%
Family lunch trade strong Apr–Oct.
Students
24%
No third-level nearby.
Tourists
97%
Ring of Kerry gateway - 1.4m tourists/yr.
Premium Drinkers
82%
US tourists drive premium mix.
Sports
38%
GAA screenings key dates only.
Cocktail Audience
58%
Hotel-adjacent cocktail crossover.
Craft Beer
62%
Killarney Brewing on tap.
Outdoor Drinking
78%
Streetside seating, sun trap.
Food Destination
88%
Full Irish menu, 4.6★ Google food.
Digital Twin

The world around this venue.

Population, demographics, and points of interest - always current.

Population 500m
1,200
Population 1km
4,400
Population 3km
12,800
Population 5km
21,400
Households
1,900
Avg Income
€41,200
Employment
74%
Students
480
Tourists / yr
1,420,000
Hotels
38
Stadiums
0
Universities
0
Attractions
22
Competitors
14
Photo Intelligence

What the cameras see.

Street view, brand ambassador uploads, and historical imagery. Each frame observed by AI.

Street View
Street View

New Heineken canopy installed May 2025.

Merchandising
Merchandising

Excellent tap badge alignment.

Beer Garden
Beer Garden

Sun trap - 60% capacity by 12pm on trading days.

AB InBev

Every interaction, remembered.

A single vertical thread through every commercial event - installs, promotions, competitor moves, and their impact.

  1. May 2024
    Heineken canopy installed
    +16% lager volumeROI €18,400

    6m branded canopy - streetside.

  2. Jul 2025
    Peak tourist season
    +31% YoY

    Best-ever July revenue.

  3. Feb 2026
    New premium menu

    Elevated food menu launched.

Merchandising

Every asset in this venue.

AI-recognised POS, fixtures, and screens - with visibility, quality, and recommended actions.

Interactive venue layout
BARFRIDGESCREENSPOS
Heineken
· Canopy
Quality 96Visibility 98Last seen Feb 2026
Action
Maintain
Heineken
· Tap
Quality 94Visibility 92Last seen Feb 2026
Action
Maintain
Birra Moretti
· Tap
Quality 88Visibility 78Last seen Feb 2026
Action
Add tap topper
In-house
· Digital Screen
Quality 60Visibility 55Last seen Feb 2026
Action
Add Heineken content loop
Competitor View

Who's on the shelf, who's on the taps.

Every competitive brand present, ranked by risk with a specific counter-move.

Guinness
Killarney Lager
Guinness
Tap 1 · 50+ years
Visibility
94
Share of Voice
40
High
Recommendation: Contest premium share, not stout share.
Killarney Lager
Tap 4 · 5 years
Visibility
74
Share of Voice
14
Medium
Recommendation: Partner via joint tourist promo.
Sales Intelligence

What the numbers say - and why.

Hover any month to see what happened. Promotional activity overlaid on revenue.

12-month revenue
€624,535
+18% YoY
Avg market share
43%
+4 pts
Brand mix (Heineken)
34%
+6 pts
Visits (12mo)
8
on plan
AI Insights

What we've concluded so far.

Cards synthesised from everything above - memory, imagery, sales, and demographics.

Tourist premium tailwind

US tourist arrivals up 12% YoY - premium lager mix expected to climb 6–8%.

Confidence 88%
Digital screen opportunity

Existing screen loops only in-house menu - Heineken content pack ready.

Confidence 81%
Next Best Action

The highest-value move you can make right now.

Ordered by ROI × confidence. Every recommendation explains why.

High priority· 15 mins

Digital screen content loop

Expected ROI
€4,800
Confidence
89%
Sales uplift
8%
Why
Existing screen has 55 visibility; Heineken creative pack takes 15 mins to deploy.
High priority· 10 mins

Add Moretti tap topper

Expected ROI
€2,900
Confidence
84%
Sales uplift
6%
Why
78 visibility - 20 points below Heineken. Historical uplift 8%.