The Brazen Head
What this place is actually made of.
AI-generated audience & occasion fingerprint. Every score has an explanation - hover for detail.
The world around this venue.
Population, demographics, and points of interest - always current.
What the cameras see.
Street view, brand ambassador uploads, and historical imagery. Each frame observed by AI.
Facade unchanged since 2019; hanging basket added Apr 2024.
Guinness heritage badge dominant; no Heineken visibility.
Outdoor seating increased by approximately 40 seats.
Permanent Guinness branding installed 2021.
Rep visit Mar 2026 - new draught trial discussed.
Snug room retains original 18th century fittings.
Every interaction, remembered.
A single vertical thread through every commercial event - installs, promotions, competitor moves, and their impact.
- Feb 2023Installed Heineken fridge+6% lager volumeROI €3,200
1.2m double-door fridge, prime back-bar position.
- Jul 2023Added two taps+11% premium shareROI €8,900
Heineken 0.0 and Birra Moretti added to draught line-up.
- Apr 2024Competitor installed Guinness umbrellaMonitor
3 large parasols placed in courtyard - high visibility.
- Jun 2024Summer promotion+22% weekly volumeROI €14,400
€5 pint of Heineken during Euros; supported by POS pack.
- Feb 2025Sales increased 18%+18% YoYROI €142k
YoY revenue up €142k; premium mix now 34%.
- Sep 2025Beer garden expanded+9% coversROI €21,000
Courtyard extended, canopy installed; +40 seats.
- Mar 2026Lost cider tap-4% cider volume
Bulmers switched to competitor cider - action required.
Every asset in this venue.
AI-recognised POS, fixtures, and screens - with visibility, quality, and recommended actions.
Who's on the shelf, who's on the taps.
Every competitive brand present, ranked by risk with a specific counter-move.
What the numbers say - and why.
Hover any month to see what happened. Promotional activity overlaid on revenue.
What we've concluded so far.
Cards synthesised from everything above - memory, imagery, sales, and demographics.
This outlet has a premium demographic but only two premium draught products. Opportunity to add a third premium lager.
There is a 78% probability that adding Birra Moretti volume support would increase premium sales by 9–14%.
Beer garden activity correlates with a 26% uplift in lager volume during May–Sep.
Competitor activity has increased significantly over the last six months, focused on outdoor POS.
The highest-value move you can make right now.
Ordered by ROI × confidence. Every recommendation explains why.