The Derby
What this place is actually made of.
AI-generated audience & occasion fingerprint. Every score has an explanation - hover for detail.
The world around this venue.
Population, demographics, and points of interest - always current.
What the cameras see.
Street view, brand ambassador uploads, and historical imagery. Each frame observed by AI.
Competitor branding installed on external wall.
Sports screens dominant - Heineken loop absent.
Every interaction, remembered.
A single vertical thread through every commercial event - installs, promotions, competitor moves, and their impact.
- Sep 2024Competitor exclusivity dealThreat
Sky Sports package bundled with competitor promotions.
- Mar 2025Heineken tap volume down-14%
Down 14% YoY.
- Nov 2025Cider tap lost-6% cider
Bulmers replaced with competitor cider.
Every asset in this venue.
AI-recognised POS, fixtures, and screens - with visibility, quality, and recommended actions.
Who's on the shelf, who's on the taps.
Every competitive brand present, ranked by risk with a specific counter-move.
What the numbers say - and why.
Hover any month to see what happened. Promotional activity overlaid on revenue.
What we've concluded so far.
Cards synthesised from everything above - memory, imagery, sales, and demographics.
12 screens with 92 visibility - zero Heineken content minutes. Highest ROI intervention on site.
Cocktail programme growing - Heineken 0.0 as designated-driver play.
The highest-value move you can make right now.
Ordered by ROI × confidence. Every recommendation explains why.