AB InBev
The Hi-B
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MonitorTraditional PubNeighbourhood

The Hi-B

108 Oliver Plunkett St, CorkFull 7-Day Publican's LicenceOwner · Barry & BarryTrading since 1958Traditional Pub · Literary
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0
/ 100
Overall Opportunity
0
/ 100
Commercial Health
0
/ 100
Competitive Threat
0
/ 100
Growth Potential
Outlet DNA

What this place is actually made of.

AI-generated audience & occasion fingerprint. Every score has an explanation - hover for detail.

Young Professionals
55%
City centre offices; moderate weekday lunch.
Families
30%
Not a family destination - adult atmosphere.
Students
48%
UCC 1.4km - occasional student visits.
Tourists
62%
Listed in Lonely Planet Cork chapter.
Premium Drinkers
70%
Whiskey range strong; premium spirits 28% of spirits mix.
Sports
25%
No screens.
Cocktail Audience
22%
Not offered.
Craft Beer
44%
Two craft taps.
Outdoor Drinking
18%
No outdoor space.
Food Destination
10%
Drinks only.
Digital Twin

The world around this venue.

Population, demographics, and points of interest - always current.

Population 500m
3,100
Population 1km
11,800
Population 3km
62,400
Population 5km
118,200
Households
3,900
Avg Income
€44,100
Employment
69%
Students
22,100
Tourists / yr
340,000
Hotels
18
Stadiums
2
Universities
2
Attractions
19
Competitors
24
Photo Intelligence

What the cameras see.

Street view, brand ambassador uploads, and historical imagery. Each frame observed by AI.

Interior
Interior

No changes to décor since last visit.

AB InBev

Every interaction, remembered.

A single vertical thread through every commercial event - installs, promotions, competitor moves, and their impact.

  1. Nov 2024
    Whiskey shelf expanded
    +12% spirits

    Now stocks 92 whiskeys; premium spirits up 12%.

  2. Aug 2025
    Competitor opened opposite
    Monitor

    New craft-forward bar 40m away.

Merchandising

Every asset in this venue.

AI-recognised POS, fixtures, and screens - with visibility, quality, and recommended actions.

Interactive venue layout
BARFRIDGESCREENSPOS
Heineken
· Tap
Quality 76Visibility 68Last seen Jan 2026
Action
Add tap badge
Heineken
· Fridge
Quality 62Visibility 54Last seen Jan 2026
Action
Replace worn decals
Competitor View

Who's on the shelf, who's on the taps.

Every competitive brand present, ranked by risk with a specific counter-move.

Murphy's
Beamish
Murphy's
Tap 1 · 60+ years
Visibility
94
Share of Voice
42
High
Recommendation: Local loyalty - do not contest directly; grow premium.
Beamish
Tap 2 · 40+ years
Visibility
82
Share of Voice
20
Medium
Recommendation: Monitor.
Sales Intelligence

What the numbers say - and why.

Hover any month to see what happened. Promotional activity overlaid on revenue.

12-month revenue
€207,898
+18% YoY
Avg market share
43%
+4 pts
Brand mix (Heineken)
34%
+6 pts
Visits (12mo)
8
on plan
AI Insights

What we've concluded so far.

Cards synthesised from everything above - memory, imagery, sales, and demographics.

Premium spirits halo

Whiskey traffic drives premium beer trade-up - Heineken Silver ranged as trade-up option.

Confidence 74%
Next Best Action

The highest-value move you can make right now.

Ordered by ROI × confidence. Every recommendation explains why.

Medium priority· 15 mins

Refresh worn fridge decals

Expected ROI
€1,200
Confidence
82%
Sales uplift
3%
Why
Visibility down to 54 from 78 last year.